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How to Apply Eyeliner: A Simple, Safe Routine for Beginners

A step-by-step routine built from product directions, plus the safety rules the American Academy of Ophthalmology and the FDA publish.

By BeautyFounded Editorial Team · Updated · 6 min read

Close-up of a closed eye wearing winged eyeliner
Photo: Unsplash

Learning how to apply eyeliner is mostly about two things: picking a liner you can control, and keeping it in a safe place on your eyelid. The short version, from the sources below: L'Oréal's directions say to apply along the lash line from the inner corner outward, then smudge for a smoky look, and the American Academy of Ophthalmology advises keeping makeup outside the lash line, away from the eye.

Below we walk through that routine using the directions printed on real eyeliner listings, add the safety advice from the American Academy of Ophthalmology (AAO) and the FDA, and suggest three liners built for easier application.

Choose a liner you can control

Our picks cover three formats: a liquid pen, a felt-tip pen and a mechanical pencil. If you are starting out, look for a listing built around easy application. Maybelline says its Hyper Easy liquid pen has a flexible brush tip and a grip designed for stable application; e.l.f. says its H2O Proof pen has a fine felt tip for thin or thick lines; and L'Oréal's Infallible Never Fail is a mechanical pencil with a built-in sharpener and smudger.

Want more options? Our best eyeliner guide compares a pencil, a liquid liner and a gel pencil.

How to apply eyeliner, step by step

1. Check your eyes first. The FDA advises against using eye cosmetics if you have an eye infection or the skin around your eye is inflamed.

2. Stay outside the lash line. The AAO advises keeping makeup outside the lash line, away from the eye, so it doesn't block the oil glands of the upper or lower lid.

3. Work from the inner corner outward, per L'Oréal. L'Oréal's directions for its Infallible pencil say to apply along the lash line starting from the inner corner and working outwards. The AAO's advice in step 2 still applies.

4. Soften or sharpen. For a smoky look, L'Oréal says to gently smudge the line with the built-in smudger. For a crisper line, e.l.f. says its felt tip can go from thin, tight lines to thick cat eyes.

The waterline question

Some eyeliner listings say their product can go on the waterline; Revlon's ColorStay listing, for example, says it is suitable there. The AAO's advice is different: keep makeup outside the lash line, away from the eye. If you line your waterline anyway, the FDA says to stop using any eye cosmetic that causes irritation.

Eye-makeup safety basics

Both the American Academy of Ophthalmology (opens in a new tab) and the FDA (opens in a new tab) publish simple rules for eye makeup:

Don't share it. The AAO says never share eye makeup, even with family or close friends; the FDA notes another person's bacteria may be hazardous to you.

Replace it. The AAO says to throw away eye makeup after three months, because bacteria grow easily in creamy or liquid eye makeup.

Take it off at night. The AAO says to remove all eye makeup before sleeping.

Keep still. The FDA says never to apply or remove eye cosmetics in a moving vehicle.

Stop if it stings. The FDA says to stop using any eye cosmetic that causes irritation, and the AAO notes glitter eye makeup is a common cause of corneal irritation or infection, especially for contact lens wearers.

Finishing your eyes? See our tubing mascara picks and our under eye cream guide.

3 beginner-friendly eyeliners to try

  1. Best Easy Liquid PenMaybelline Hyper Easy Liquid Pen No-Skip Eyeliner in Pitch Black

    Maybelline Hyper Easy Liquid Pen No-Skip Eyeliner

    4.3 out of 5 · 67,861 ratings

    Check price on Amazon for Maybelline Hyper Easy Liquid Pen No-Skip Eyeliner (opens in a new tab)
  2. Best Easy PencilL'Oréal Paris Infallible Never Fail Mechanical Pencil Eyeliner in Black

    L'Oréal Paris Infallible Never Fail Mechanical Pencil Eyeliner

    4.5 out of 5 · 24,760 ratings

    Check price on Amazon for L'Oréal Paris Infallible Never Fail Mechanical Pencil Eyeliner (opens in a new tab)
  3. Best Felt-Tip Pene.l.f. H2O Proof Eyeliner Pen in Jet Black

    e.l.f. H2O Proof Eyeliner Pen

    4.5 out of 5 · 13,675 ratings

    Check price on Amazon for e.l.f. H2O Proof Eyeliner Pen (opens in a new tab)

How we chose these three

We searched Amazon's Beauty department for eyeliner, set aside sponsored results, and chose three well-rated listings whose features are aimed at easier application: a flexible liquid pen, a felt-tip pen and a mechanical pencil with a smudger. All three are shipped and sold by Amazon.com, and none repeats a pick from our best eyeliner guide.

Maybelline Hyper Easy Liquid Pen No-Skip Eyeliner in Pitch Black
1. Best Easy Liquid Pen

Maybelline Hyper Easy Liquid Pen No-Skip Eyeliner

4.3 out of 5 from 67,861 Amazon ratings (as of October 1, 2026)

Shipped and sold by Amazon.com

Maybelline built this liquid pen for people who struggle with liquid liner: the listing promises "liquid liner minus the skips, slips, gaps and struggle," with a flexible brush tip and a hexagonal grip for stable control. It has the most ratings of our three, 4.3 stars from more than sixty-seven thousand.

Maybelline claims up to 24 hours of wear with color that doesn't smudge, and says it is ophthalmologist tested and suitable for sensitive eyes and contact lenses. The listing we checked is for Pitch Black.

What the listing says

  • Flexible brush tip and hexagonal grip, per Maybelline
  • Up to 24 hours of wear, brand claim
  • Ophthalmologist tested, says the listing
  • Suitable for sensitive eyes and contact lenses, per Maybelline

Keep in mind

  • The title says waterproof; the bullets and description do not
  • Wear and smudge claims are Maybelline's
  • Lowest star rating of our three picks

Best for: learning liquid liner with a tip Maybelline designed for control.

Check price on Amazon for Maybelline Hyper Easy Liquid Pen No-Skip Eyeliner (opens in a new tab)
L'Oréal Paris Infallible Never Fail Mechanical Pencil Eyeliner in Black
2. Best Easy Pencil

L'Oréal Paris Infallible Never Fail Mechanical Pencil Eyeliner

4.5 out of 5 from 24,760 Amazon ratings (as of October 1, 2026)

Shipped and sold by Amazon.com

This pencil comes with both a built-in sharpener and a smudger. L'Oréal's listing also prints clear directions: apply along the lash line from the inner corner working outwards, then gently smudge for a smoky look.

L'Oréal describes a rich, creamy pencil that glides on, says it stays put for up to 16 hours, and calls it smudge-proof with fade-proof color. It holds 4.5 stars from more than twenty-four thousand ratings.

What the listing says

  • Built-in sharpener and smudger
  • Application directions on the listing
  • Up to 16 hours of wear, per L'Oréal
  • Rich, creamy formula, says the brand

Keep in mind

  • Packaging may vary, per the listing
  • Wear, smudge-proof and fade-proof claims are L'Oréal's
  • Its directions say to apply along the lash line; the AAO advises outside it

Best for: a line you can soften with the built-in smudger, with directions printed on the listing.

Check price on Amazon for L'Oréal Paris Infallible Never Fail Mechanical Pencil Eyeliner (opens in a new tab)
e.l.f. H2O Proof Eyeliner Pen in Jet Black
3. Best Felt-Tip Pen

e.l.f. H2O Proof Eyeliner Pen

4.5 out of 5 from 13,675 Amazon ratings (as of October 1, 2026)

Shipped and sold by Amazon.com

e.l.f. says the fine felt tip on this pen handles everything from thin, tight lines to thick, dramatic cat eyes. The listing calls the formula waterproof and quick-drying to avoid smudging.

e.l.f. says the formula is vitamin-infused and stays put all day, and describes the color as an intense, deep black. It holds 4.5 stars from more than thirteen thousand ratings.

What the listing says

  • Fine felt tip, per e.l.f.
  • Waterproof and quick-drying, says the listing
  • Intense, deep black, per the brand
  • Vegan; certified cruelty-free by Leaping Bunny and PETA, says e.l.f.

Keep in mind

  • The listing does not name the vitamins in the formula
  • "Stays put all day" is the brand's claim
  • Smallest rating base of our three picks

Best for: thin lines or a cat eye from a felt tip, by e.l.f.'s description.

Check price on Amazon for e.l.f. H2O Proof Eyeliner Pen (opens in a new tab)

Side by side

EyelinerOur pick forAmazon ratingType (per listing)Sold by
Maybelline Hyper EasyEasy liquid pen4.3 (67,861 ratings)Liquid pen, flexible brush tipAmazon.com
L'Oréal Infallible Never FailEasy pencil4.5 (24,760 ratings)Mechanical pencil, sharpener and smudgerAmazon.com
e.l.f. H2O Proof Eyeliner PenFelt-tip pen4.5 (13,675 ratings)Felt-tip penAmazon.com

Figures are taken from each Amazon listing on October 1, 2026. Ratings change over time.

Questions, answered

Where should you apply eyeliner?

The American Academy of Ophthalmology advises keeping makeup outside the lash line, away from the eye, so it doesn't block the eyelid's oil glands. L'Oréal's pencil directions say to work along the lash line from the inner corner outward.

Should you start eyeliner from the inner or outer corner?

L'Oréal's directions for its Infallible pencil say to apply along the lash line starting from the inner corner and working outwards.

Is it safe to put eyeliner on your waterline?

Some listings say their liner can be used there, but the AAO advises keeping makeup outside the lash line, away from the eye. If you do line it, the FDA says to stop using any eye cosmetic that causes irritation.

How often should you replace eyeliner?

The AAO says to throw away eye makeup after three months and get new products, because bacteria grow easily in creamy or liquid eye makeup.

Can you share eyeliner?

No. The AAO says never share eye makeup, even with family or close friends, and the FDA warns another person's bacteria may be hazardous to you.

Sources

Product details and ratings were captured from Amazon on October 1, 2026 and can change. General guidance comes from the sources listed above, read the same day. This page is not medical advice.